Branded Merch: 4 Success Stories That Changed The Market

#1 - Branded merch that broke history & got a bank the highest number of wealthy customers

Challenges

• Find high-quality innovative and creative products, ensuring that the gifts adequately represented the bank's forward-looking tech aura.
• Need for a completely customized gift box comprising multiple high-end products.
• A stringent 2-hour delivery window (10 AM - 12 PM on a Thursday) to transport 4 skids of products to the event location.
• The extremely short timeframe of just one week to curate, imprint, and package the products in the custom box.

Solution

Leveraging its unparalleled expertise, GiftAFeeling's in-house research lab, The Shared Secrets Lab, delivered the following solutions:

• A unique desk clock which also works as a wireless charger. The bank’s logo was imprinted in full color on the top, merging utility with brand visibility.
• Customized hoodies, with a radiant full-color logo imprinted in various sizes, ensuring the fit and comfort for all attendees.
• A premium custom aluminum pen exuding quality and class. A pen that people will actually keep and not toss out.
• Personalized water bottles with name tags for each attendee, fostering a sense of belonging and acknowledgment.
• All items were meticulously packaged in an aesthetically pleasing custom gift box, imprinted and created with precision.

Below is a glimpse of the products and how they were packaged carefully at GiftAFeeling's production facility:

Results

• The event was a resounding success, with attendees expressing their admiration through pictures showcasing their use of the gifted products.
• A testament to the items' quality and utility, they are still in use today after more than a year.
• The bank registered the highest conversion and lead generation in its history from a single promotional gifting campaign.
• Commitment to punctuality was evident as the products were delivered precisely at 10:17 AM, well within the specified timeframe.
• The product quality and imprint clarity stood out, emphasizing the attention to detail and commitment to quality.

#2 - Corporate merch that brought together employees from all divisions together for innovation!

Challenges

While the yearly event was anticipated with much excitement, there existed a palpable divide between the corporate echelons and the assembly line workforce. Previous gifting efforts aimed at fostering unity inadvertently widened the gap. The assembly line workers, donning their orange safety vests and work attire, often felt out of place amidst their suit-wearing counterparts. The company sought not just to bridge this divide but to encourage cross-departmental communication, fostering innovation and operational efficiency.

Previous attempts to bridge the gap fell flat. Last year’s premium hats and shirts, intended for the assembly line workers, didn’t resonate as hoped. They faded into the background, with departments sticking to their cliques.

The company knew the magic that could spark from cross-departmental exchanges – the birth of innovation, streamlined operations, and novel approaches. For over a decade, this potential remained untapped. Traditional methods like HR surveys barely scratched the surface.

Solution

A Psychological Approach: The Shared Secrets Lab at GiftAFeeling, armed with the psychology of gifting, conceived a design that cleverly and aesthetically spelled "assembly".

• Design with Intent: A subtle yet impactful design spelling "assembly" was created, encapsulating both the function and the essence of the assembly line team.
• Elevating the Branding: This design wasn’t merely printed; it was intricately embroidered in 3D puff on premium apparel brands like Hugo Boss. Leather patches Adidas hats, and bags showcased the design in 3D PU cutouts, seamlessly blending quality with identity. Not only did it emphasize the importance of the assembly line but made it a badge of honor.

Below is a glimpse of the products and how they were packaged carefully at GiftAFeeling's production facility:

Results

• Centre of Attraction: The moment assembly line workers stepped into the event room, a palpable buzz arose. Admiring glances and whispers of appreciation flowed as they became the showstoppers of the evening. The assembly line workers, with their newly-acquired ensemble, became the undeniable stars of the event. Compliments flowed, sparking conversations and breaking the ice. 
• Perception Transformation: The innovative design shifted perspectives, making interactions feel less like departmental exchanges and more like collaborative brainstorming.
• More than Just Products: The assembly team took immense pride in their gifts, using them even outside of work events, a testament to the sense of value they felt.
• A Surge in Ideas: The event concluded with a flood of fresh ideas, with over 113 actionable suggestions pouring in, signaling a clear shift in collaborative thinking. Over 100 fresh, actionable ideas emerged, astonishing upper management accustomed to a mere 10-12 annually.
• A Relationship Cemented: Impressed by the impact, the company now collaborates with GiftAFeeling annually, ensuring every employee feels seen, valued, and interconnected.

#3 - Artistic corporate gifts for boosting employee morale

Challenges

• Celebrate Artistic Flair: Offer something uniquely artistic, resonating with the creative pulse of the team.
• Practicality First: The studio wanted to avoid adding clutter, seeking utility over mere aesthetics. The artists already had their paintings, pictures, crafts, etc. that sat on their desks.
• Brand Ambassadors: They were looking for gifts that employees wouldn’t just appreciate, but would also be proud to display, amplifying the studio's brand.
• Enduring Value: The gifts needed to have longevity, avoiding wear and tear from everyday use.

Solution

Guided by the insights from our team of psychologists at the Shared Secrets Lab:

• Custom Illustrations: Caricatures and animated illustrations were crafted, capturing the essence of the animation studio's spirit.
• Everyday Art: These personalized designs were imprinted onto daily utility items such as laptop sleeves, water bottles, and iPhone covers.
• Fine-Tuned to Perfection: Recognizing the studio's quest for perfection, GiftAFeeling's production team engaged in collaborative iterations to determine the ideal imprint size and design placement by showing them multiple imprinted samples with different sizes. This is something that no one else in the industry does. 
  

Below is a glimpse of the products and how they were packaged carefully at GiftAFeeling's production facility:

Results

• Personal Pride: Employees felt an immediate personal connection to the items, viewing them not just as corporate gifts but as reflections of their identity.
  
• Walking Billboards: The utility items, especially the iPhone covers and water bottles, turned into conversation starters outside the office, enhancing brand visibility.
• More than Just Products: The assembly team took immense pride in their gifts, using them even outside of work events, a testament to the sense of value they felt.
• Durability: Months after distribution, the items continue to resist wear and tear, bearing testimony to their quality.
• Strengthened Relationships: More than the tangible results, the initiative strengthened the bond between the employees and the animation studio, fostering a deeper sense of belonging.

#4 - Rebranding a tech giant with corporate merch

Results

• Subconscious Reiteration: As employees accessed their backpacks daily, the new mission statement continually reinforced the company's fresh direction, seamlessly integrating into their daily routines. 
• Organic Conversations: The backpacks became more than just carry-ons; they turned into conversation starters. Employees began to articulate the company’s objectives in line with its renewed vision.
• More than Just Products: The assembly team took immense pride in their gifts, using them even outside of work events, a testament to the sense of value they felt.
• Boosted Morale: The quality and utility of the Bugatti backpacks served as a reminder of the company's commitment to its employees, fostering a sense of belonging and shared purpose.
• Unified Vision: The consistent, gentle reminders led to a significant alignment in how employees perceived and communicated the company's objectives and mission, setting the stage for a collective drive towards their new goals.

Unfortunately, to keep the brand's name and mission hidden, we won't be able to disclose the images of this order, but below is the backpack that was decorated.