Swag For Company

Pro Tip on Swag for Company

Looking for swag that gets people talking about your company? You’re in the right place! At GiftAFeeling, we have a wide range of customizable items, from mugs and tote bags to USB drives and hats, all designed to highlight your company's logo and branding. Whether you’re planning an event giveaway, recognizing employees, or thanking clients, our swag is made to leave a positive impression.

We make customization simple and stress-free. With over 106 unique printing methods, you can personalize each product to reflect your company’s style perfectly. Need help? Our friendly team is here to guide you from start to finish. Whether it’s a thoughtful gift or promotional merchandise for your next big event, we’ll help you create something people will actually use—and remember your brand every time they do.

FAQs

What is a good company swag?

Good company swag isn't about slapping your logo on any product and calling it marketing. It’s about creating something that people will actually want to keep and appreciate. The best swag is thoughtful, useful, and purposefully designed.

In one of the best TED Talks on gift giving, the speaker explains that personalization and thoughtfulness are what make gifts truly memorable. This is what separates great swag from forgettable freebies.

Here's what good company swag always gets right:

1) Personalization: When a product feels like it was made just for you, it instantly stands out. Adding names to your team, mixing colors, or designing to suit your company's personality makes even simple items feel special.

2) Useful: If your swag isn’t useful, it’s just clutter. Choose items people actually use in daily life, like premium notebooks, durable bottles, or comfortable hoodies.

3) Experience: It's how you give that matters more than what you give. A fun unboxing, a simple thank you card, or a little surprise in the package can turn something ordinary into a memorable experience.

4) Long-term satisfaction: The best swag lasts long after the event. When people keep using it, your brand remains a part of their daily routine.

Good swag doesn't just promote your company. It builds relationships, creates memorable moments, and keeps your brand top of mind.

Why do companies give out swag at events?

Companies distribute swag at events to build awareness, attract qualified leads, boost booth engagement, strengthen relationships, and generate measurable marketing benefits.

According to research from The Shared Secrets Lab (TSSL), promotional products deliver an impressive ROI of 2.5X to 3X, and the cost per impression (CPI) is less than one-tenth of a cent. This makes it one of the most affordable and effective marketing strategies available today.

Here's how branded swag drives real results:

1) Brand Awareness: People use swag items regularly, helping your brand stay visible and memorable.

2) Lead Generation: Well-chosen giveaways attract visitors and help your team collect warm, qualified leads.

3) Booth Engagement: Creative, eye-catching products spark curiosity and start conversations at events.

4) Relationship Building: High-quality, thoughtful items make recipients feel valued and leave a positive impression.

5) Return on Investment: Compared to digital ads, swag delivers stronger, longer-lasting impact for less cost.

As mentioned in the article Company Swag Ideas for 2025, the best event merchandise doesn’t need to be flashy or expensive. It's about choosing strategic, purposeful items that reflect your brand identity and create genuine connections.

What are the most useful promotional pieces of swag a company can give out?

According to The Shared Secrets Lab (TSSL) research, the most useful promotional pieces of swag a company can give out are insulated drinkware, quality notebooks, tote bags, power banks and chargers, and comfortable apparel. PPAI studies show that useful items are kept by recipients for an average of 12+ months, generating thousands of impressions over their lifetime. TSSL also found that 75% of people keep company swag because it’s useful.

Here's why these swag items work so well:

1) Insulated drinkware
Reusable water bottles and tumblers get used at work, the gym, and home. Drinkware consistently ranks among the top promo categories for impressions and retention.

2) Quality notebooks
Despite all the tech, people still love jotting things down. A sleek notebook fits any role and gets used for months.

3) Tote bags
People use them daily for groceries, commuting, or the gym. Bags are cost-effective and offer massive brand exposure.

4) Power banks and chargers
Low battery anxiety is real. Power banks solve an everyday problem, which makes them one of the most valued tech swag items.

5) Comfortable apparel
Hoodies, t-shirts, and hats turn people into walking billboards. Apparel leads the industry in impressions and repeat use.

Where can I buy Customized Promotional Products online?

You can buy customized promotional products online from large promotional product marketplaces, industry-specific suppliers, and trusted eCommerce websites.

What's really important is to choose unique products that aren't redundant and help your brand stand out. It's also worth exploring unique printing techniques, since embroidery and screen printing are everywhere now and won't always make your swag memorable.

One trusted brand is GiftAFeeling, one of Canada’s top 5 e-commerce businesses, which offers 106+ unique printing techniques.

Here are some of the unique printing techniques (out of 106) they offer to create branded promotional items that truly stand out:

1) Holographic Patches

2) 3D embroidery

3) HXD Print

4) Laser Brandpatch

5) Full Colour Brandpatch

6) Brandshield

7) Textured Patches

8) Chenille Patches

9) Faux Suede Patches

10) Vintage Patches

11) Glow in Dark Patches

12) Custom FlexStyle Patches

Before placing an order, pay attention to the product's uniqueness and printing technique. This is what makes even ordinary products memorable.

What are the best promotional products for my summer event?

The best promotional products for summer events are those that are practical, seasonal, and connect with your audience. Before you choose, think about three things first: your audience, your campaign goals, and the event setting. This simple step separates giveaways people toss aside from the ones they actually use and remember. Summer events are all about outdoor fun, so your swag should fit the vibe while keeping your brand visible.

Here are some of the best summer promotional product ideas that work so well:

1. Sunglasses: Everyone loves a good pair during summer. They’re fun, stylish, and keep your logo visible everywhere people go.

2. Water bottles: Hot weather means more hydration. A reusable bottle gets used daily and keeps your brand in people’s hands.

3. Tote bags: Perfect for the beach, picnics, or errands. They’re practical, budget-friendly, and offer long-term visibility.

4. Hats: Keep attendees cool while turning them into walking billboards.

5. Sunscreen kits: A thoughtful touch that shows you care about people’s comfort and well-being.

6. Picnic sets: A high-impact gift that makes your brand part of summer memories.

The best promotional products for summer events are the ones that reflect your brand and the season’s vibe, making a lasting impression on your audience.

Why should you use promotional products?

Think about the last time someone gave you a high-quality tote bag, notebook, or water bottle. You probably didn’t throw it away right away. You used it. You saw the logo again and again. And whether you realized it or not, that brand stuck in your mind.

That’s the real power of promotional products. Unlike digital ads that disappear in seconds, a useful promo item stays in people’s lives for months, sometimes years. Research from ASI shows that people keep promotional products for an average of 12 months, generating thousands of impressions over their lifetime. This gives far more exposure than most advertising campaigns.

Promotional products naturally generate daily visibility. They help people remember you, build trust, and keep your brand in their minds long after the first interaction.

Here’s the key: don’t hand out junk. Choose items your audience will actually use. A simple, good-quality product can deliver better ROI than a big digital ad spend.

What are the benefits of promotional products for a company?

The main benefits of promotional products for a company are high ROI, strong brand recall, the ability to cut through marketing noise, showing customers that you care, and building stronger relationships.

1) High ROI – Research from The Shared Secrets Lab (TSSL) shows promotional products generate an average ROI of 2.5X to 3X, outperforming many traditional advertising channels.

2) Strong brand recall – Most people keep promo items for 12+ months, giving brands thousands of impressions over time and keeping the logo top of mind.

3) Cut through marketing noise – Unlike digital ads that disappear quickly, physical products stick around and get used daily, helping brands stand out in crowded markets.

4) Show customers that you care – Thoughtful, useful products make recipients feel valued, which strengthens their emotional connection to your brand.

5) Build stronger relationships – Promotional products help create trust and loyalty, turning one-time buyers into long-term supporters.

Promotional products aren't just giveaways; they're a high-impact marketing strategy that helps your brand stand out and be remembered.

How does a marketing company get promotional products/items?

Marketing companies get promotional products by partnering with trusted suppliers and distributors who offer bulk ordering, customization, and reliable fulfillment services.

Here is how the process usually works:

1) Browse supplier catalogs to find products that match their campaign goals.

2) Select and customize items with logos or messages.

3) Place bulk orders through suppliers or distributor networks to get better pricing and faster service.

4) Use fulfillment support for shipping to events, clients, or multiple locations.

87 of the top 100 Canadian companies, including top marketing firms, trust GiftAFeeling, one of Canada’s top five eCommerce businesses, for their promotional product needs. They rely on the company’s wide product variety, access to leading brands, customization options, and strong fulfillment support that keeps campaigns running smoothly.

Pro tip: Do not just chase the cheapest price. Look for variety, customization options, and reliable fulfillment services. The right supplier saves time, keeps branding consistent, and makes your marketing campaigns far more effective.

What are the best promotional products that are under $1 and yet are still effective?

According to research, some of the best promotional products under $1 include stickers, pens, magnets, coasters, lapel pins, and buttons, which are both affordable and highly effective for brand visibility.

Before choosing a product, it's important to think about your audience and campaign goals rather than just buying the $1 items. A thoughtful, inexpensive product can leave a much stronger impression than a random giveaway that gets thrown away after an event.

Here's why these products stand out:

1. Stickers: People use them on laptops, bottles, and notebooks, turning everyday items into mini billboards.

2. Pens: A classic promo item that gets used daily and delivers thousands of impressions for less than a dollar.

3. Magnets: Perfect for fridges or office boards, keeping your brand visible all the time.

4. Coasters: Flat, easy to ship, and a great way to keep your logo on desks or tables.

5. Lapel Pins: They feel collectible and add a nice touch to jackets, bags, or hats.

6. Buttons: Fun, lightweight, and ideal for events or campaigns.

The key is to match the product to your audience and message. Even with a small budget, choosing useful, visible, or meaningful items can make your campaign memorable and effective.

Can you suggest promotional products for women's day?

Some great promotional products for Women's Day include:

1) Wellness gifts such as scented candles, herbal teas, reusable water bottles, or mini self-care kits.

2) Workplace essentials like branded notebooks, elegant pens, tote bags, or laptop sleeves.

3) Accessories such as compact mirrors, makeup pouches, silk scarves, or lapel pins.

4) Lifestyle products like eco-friendly lunch boxes, custom mugs, reusable shopping bags, or small planters.

These ideas are backed by GiftAFeeling's Shared Secrets Lab (TSSL), which is the #1 global research lab for gift-giving psychology. Their research helps companies choose products that make people feel valued rather than just receiving a generic logo gift.

The key is to pick meaningful and useful items that reflect care and appreciation. When chosen thoughtfully, Women’s Day promotional products can strengthen relationships, boost morale, and leave a lasting impression.

Are promotional products like key chains, pens and tee shirts effective marketing tools?

Yes, classic promotional products like key chains, pens, and t-shirts are still among the most effective ways to market a brand. Research from The Shared Secrets Lab (TSSL) shows that these items deliver an average ROI of 2.5X to 3X, outperforming many traditional and digital ads. Unlike online ads that disappear once you scroll past them, promotional products stay visible for months or even years, offering continuous exposure without extra cost.

Their cost per impression is less than 1/10 of a cent, making them one of the most affordable and long-lasting marketing channels. According to ASI, 85% of people remember the advertiser on a promo product, and most keep these items for 12+ months. For example, a branded t-shirt can generate up to 3,400 impressions in its lifetime.

The reason these simple items work is that people actually use them daily. A pen on a desk, a t-shirt at the gym, or a key chain carried everywhere keeps your brand visible naturally, which is something digital ads can rarely achieve.

What are promotional products used for?

Promotional products are one of the most effective marketing and advertising tools companies use to build lasting connections with people. Research from The Shared Secrets Lab (TSSL) shows that promo products deliver an average ROI of 2.5X to 3X, with a cost per impression of less than 1/10 of a cent. This is much lower than most digital ads, which stop generating visibility as soon as the campaign ends.

Here are the main ways companies use promo products:

1) Building brand awareness: Items like t-shirts, pens, and mugs keep your logo visible for months.

2) Event giveaways: Companies hand them out at trade shows, conferences, or community events to attract attention and start conversations.

3) Customer loyalty: Thoughtful gifts help keep customers engaged and coming back.

4) Employee recognition: Branded products can motivate and reward employees in a meaningful way.

5) Daily exposure: Useful items like notebooks or water bottles get used regularly, giving your brand thousands of impressions over time."

Compared to digital advertising, promotional products last longer, feel more personal, and build stronger relationships. This makes them one of the best tools for long-term brand growth.

What are the best promotional products for a startup music website?

For a startup music website, the best promotional products are the ones that reflect your brand's personality and connect with music lovers on an emotional level. You do not need a huge budget to make a strong impact. The important thing is to choose items that fans will actually want to keep and use.

Below are some promotional product ideas that can help a startup music website stand out:

1. Stickers and guitar picks: Affordable and easy to hand out at events or ship with orders. Stickers end up on laptops, water bottles, and gear cases, while guitar picks are perfect for musicians.

2. Branded apparel: T-shirts, hoodies, or caps turn fans into walking billboards. If your design is cool, people will wear it often.

3. Mini speakers or earbuds: These cost more but create strong brand recall because they fit right into the daily lives of music lovers.

4. Custom USB drives: Ideal for sharing exclusive tracks, samples, or playlists, making your swag feel valuable.

5. Tote bags: Handy for carrying records, instruments, or daily essentials, while giving your logo plenty of visibility.

The key is to pick products that fit your vibe and build a sense of community. When your swag feels authentic, it helps your startup stand out and stick in people’s minds.

Do you think promotional products are useful to your business?

Yes, promotional products are incredibly useful for any business. They're not just freebies. They're one of the most effective marketing and advertising tools to make a lasting impression on your audience.

Research from The Shared Secrets Lab (TSSL) proves it. Promotional products deliver an average ROI of 2.5X to 3X, beating many traditional advertising methods. Their cost per impression is less than 1/10 of a cent, making them incredibly cost-efficient. Even better, 85% of people remember the advertiser on a promo product, and most keep these items for over a year. That means one simple product can generate thousands of impressions. 

And it’s not just about numbers. A well-chosen item shows customers that you care. A hoodie, tumbler, or notebook they actually use creates a personal connection and builds loyalty in a way digital ads can’t. 

Bottom line: promotional products aren’t just “nice to have.” They’re a high-ROI strategy that cuts through the noise, builds real relationships, and keeps your brand in people’s hands and minds.

Where can I buy custom promotional products?

There are many online platforms where you can buy custom promotional products, but the real difference comes down to finding a supplier that offers quality, variety, strong customization options, and reliable support. A good partner doesn’t just sell products; they help you create a smooth, stress-free experience from start to finish.

One trusted option is GiftAFeeling, one of Canada’s top 5 e-commerce businesses. They offer a huge range of branded merchandise and corporate gifts, along with 106+ unique printing techniques that make products stand out. Whether you need event giveaways, employee swag, or marketing campaign merchandise, they have the capacity and expertise to deliver.

Here’s why many companies choose GiftAFeeling:

They tell you exactly what works: Backed by the world’s #1 gifting psychology lab (TSSL), their recommendations are based on behavioral science, so you don’t have to gamble on swag that gets thrown away.

They give you one point of contact: You get a dedicated account manager who manages quality, timelines, and communication, making the entire process easy and stress-free.

They show you the ROI: You’ll receive a post-campaign ROI calculator that tracks impressions, usage, and real outcomes so you can prove the impact of your spend.

They bring all products under one roof: With 70,000+ products available, you save time and avoid juggling multiple vendors.

They make your brand look premium: Partnering with 287+ top brands like Nike, YETI, and Under Armour ensures your gifts feel high-quality and memorable.

They customize in ways no one else can: With 106+ printing techniques, from embossing to glow prints, your merchandise truly stands out.

Their Triple Peace-of-Mind Guarantee™: Your order arrives on time or it’s free, you’ll love the result or they’ll redo it, and your price stays locked for 365 days.

If you’re looking for a supplier that combines quality, creativity, strategy, and reliability, check out their services here: https://www.giftafeeling.com/pages/our-services

What are the ways to use promotional products for a business?

Promotional products are one of the smartest ways to build your brand and connect with people in a lasting way. When used strategically, they can help with brand building, increasing recall, building relationships, and improving ROI. Research from The Shared Secrets Lab (TSSL) shows that promo products deliver an average ROI of 2.5X to 3X, making them more cost-effective than many traditional ads.

Here are some practical ways businesses use them:

1. Event giveaways: Handing out useful swag like tote bags or drinkware at trade shows and conferences helps draw attention and keeps your logo visible.

2. Employee welcome kits: Branded notebooks, apparel, or tech accessories make new hires feel valued and part of the team.

3. Client thank-you gifts: Thoughtful items show appreciation and strengthen business relationships.

4. Lead generation campaigns: Offering branded gifts in exchange for sign-ups or referrals helps bring in new customers.

5. Loyalty programs: Exclusive swag rewards keep customers engaged and coming back.

The key is to align your promotional products with your marketing goals. When done thoughtfully, they can boost your visibility, build stronger connections, and drive real business results.

What are good promotional products for school?

The best promotional products for schools are those that are useful, affordable, and instill pride in the school and community. The important thing is to choose products that students, teachers, and staff will actually use in their daily routines.

Here are some great promo product ideas for schools:

1. Stationery: Notebooks, pens, pencils, and folders are always useful for students and can be handed out during orientation or school events.

2. Tote bags and backpacks: Perfect for carrying books, supplies, or event materials. These are affordable and keep the school name or logo visible every day.

3. Water bottles: Reusable bottles encourage healthy habits and reduce waste, making them great giveaways for sports days or eco-friendly programs.

4. Apparel: T-shirts, hoodies, or caps build school spirit and are perfect for clubs, sports teams, or fundraisers.

5. Tech accessories: USB drives, earbuds, or phone stands are handy for students and teachers in digital classrooms.

6. Wellness items: Hand sanitizers, stress balls, or mini first aid kits are thoughtful and practical for everyday use.

Do promotional products make people remember your brand?

Yes, they do. Promotional products are one of the most powerful tools for building strong brand recall. According to ASI, 85% of people remember the advertiser on a promo product, and most keep these items for over a year. What makes them so memorable comes down to a few key attributes.

Here are four key attributes that make promotional products memorable:

1. Personalized: When products reflect the recipient’s interests or needs, they feel special and create a personal connection with the brand.

2. Useful: Items like notebooks, water bottles, or tote bags get used daily, keeping your brand in front of people without feeling intrusive.

3. Experience: When a promotional product is given in a thoughtful way, such as at an event or through a memorable unboxing, it creates an experience that sticks in people’s minds.

4. Long-term satisfaction: High-quality products last longer. The more someone uses your product, the more impressions your brand earns over time.

What are the benefits of using promotional products?

Promotional products offer some of the biggest marketing benefits for businesses of all sizes. They’re not just freebies. When chosen thoughtfully, they help brands build stronger connections and stay top of mind long after an ad ends.

Below are the top benefits companies get from using promotional products:

1. High ROI: Research from The Shared Secrets Lab (TSSL) shows that promotional products deliver an average ROI of 2.5X to 3X, making them more cost-effective than many traditional ads.

2. Strong brand recall: According to ASI, 85% of people remember the advertiser on a promo product, and most keep these items for over a year, creating thousands of impressions.

3. Increased visibility: Items like t-shirts, mugs, or bags get seen daily at homes, offices, or events, giving your brand constant exposure without extra spend.

4. Relationship building: Thoughtful gifts show customers and employees that you care, which builds trust and loyalty.

5. Cuts through noise: Physical products stand out in a world filled with digital ads, making your message more memorable.

What are the best tech promotional products?

The best tech promotional products are the ones that are useful, modern, and have a high perceived value, such as power banks, Bluetooth speakers, wireless chargers, USB drives, earbuds, webcam covers, phone stands, and smart accessories. People use tech items daily, which gives your brand repeated exposure without extra effort.

Here's why these tech promotional products stand out:

1. Power banks: Great for travel or busy days. They solve a real problem and keep your brand in sight every time someone charges their device.

2. Bluetooth speakers: Fun, portable, and used regularly at home, work, or events, giving your brand wide visibility.

3. Wireless chargers: Sleek and practical for desks and nightstands, making them ideal for daily use.

4. USB drives: Handy for sharing files, music, or presentations, especially in schools or offices.

5. Earbuds: High-use items that fit easily into bags and pockets, perfect for on-the-go branding.

6. Webcam covers: Simple but thoughtful. They offer privacy protection and keep your logo on laptops.

7. Phone stands and smart accessories: Useful at home or work, giving your brand a constant presence.

What is the best promotional product for sports promotion?

The best promotional products for sports promotion are those that boost visibility, bring people together, and create lasting brand impressions. Whether it’s a school tournament, a local marathon, or a professional event, the right products can turn players and fans into walking billboards while building team spirit.

Here are some of the best promotional products for sports promotion and why they work:

1. Water bottles: Perfect for athletes and fans. They’re used daily, last long, and keep your logo visible at games, gyms, and beyond.

2. Caps and jerseys: Ideal for creating a strong team identity. When players and supporters wear them, your brand gets noticed everywhere.

3. Drawstring bags: Lightweight and practical, making them great for carrying gear or giveaways. They’re useful long after the event ends.

4. Towels and cooling towels: Handy during workouts or games, keeping your brand visible on fields, courts, or at the gym.

5. Wristbands: Fun, affordable, and popular with all age groups, making them great for large-scale distribution.

What is a company swag?

Company swag refers to branded items like mugs, tote bags, water bottles, or apparel that businesses give to employees, customers, or event attendees. It’s a great way to showcase your logo and promote your brand.

Is company swag worth it?

Yes, company swag is worth it! It helps improve brand visibility, build relationships with employees and clients, and leaves a lasting impression.

What is the purpose of a swag?

The purpose of swag is to promote your business, create brand awareness, and build connections. It’s a thoughtful way to engage people and make your brand stand out.

How effective is swag?

Swag is very effective for increasing brand recognition and goodwill. People remember your company better when they receive practical and high-quality branded items.

Is there a minimum quantity to buy these custom swag?

Yes, there is usually a minimum order requirement. At GiftAFeeling, our minimum order quantity is 25 units.

Do you have any tips to design swag?

Keep the design clean and simple. Use your logo and company colors to make it recognizable. Choose items your audience will use and appreciate.

What printing methods are used for swag?

At GiftAFeeling, we use more than 106 unique printing methods, giving you endless possibilities to customize your company swag. Choose from options like 3D embroidered patches, PVC patches, textured patches, domed patches, flat patches, woven patches, sublimated patches, screen printing, heat transfer, DTG & DTF, flex style patches, rubber patches, holographic patches, and many more.

How long does it take to get custom swag?

Custom swag usually takes 5-10 days to produce, depending on the product and quantity. We also offer rush services for tight deadlines.

Are bulk discounts available for company swag?

Yes, we offer bulk discounts. The larger your order, the more you save. GiftAFeeling ensures competitive pricing for all bulk orders.

Are there any cost-effective promotional products that I can use for my company's marketing campaigns?

Yes, there are cost-effective promotional products that can be used for your company's marketing campaigns. Items such as custom pens, custom keychains, and custom reusable tote bags are affordable yet practical options. Other budget-friendly choices include custom notepads, stress balls, and custom magnets. By choosing these cost-effective promotional products, you can effectively reach a wide audience while staying within your marketing budget.

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