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Case Study: How A Software Company Used Branded Flash Drives To Generate Buzz & Boosted Sales!

Case Study: How A Software Company Used Branded Flash Drives To Generate Buzz & Boosted Sales!

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Company X (can't provide the name because of the agreement), a software development company, was launching a new product and wanted to create buzz around it. They decided to run a promotional products campaign and reached out to GiftAFeeling Inc. to help them out.

Together, we came up with a unique idea - to create branded USB flash drives in the shape of the new product. They ordered a large quantity of the flash drives and handed them out to attendees at a technology conference they were sponsoring.

The flash drives were an instant hit. Attendees loved the creative design and functionality, and they were impressed by the quality of the product. The flash drives were also pre-loaded with a demo version of the new software, which allowed attendees to try it out and see how it worked.

As attendees left the conference, they showed off their new flash drives to their colleagues and friends. The buzz around the new product grew quickly, and soon people were talking about it on social media.

To further promote the campaign, Company X also ran a social media contest. Attendees were encouraged to take photos of themselves with their new flash drives and post them on social media using a specific hashtag. The winner of the contest would receive a free license of the new software.

The contest was a huge success, with hundreds of entries pouring in. People loved the flash drives so much that they were eager to show them off on social media.

In the end, their promotional products campaign was extremely successful. The branded flash drives helped create buzz around their new product and generated interest and excitement among potential customers. The social media contest helped to further promote the campaign and engage with attendees.

As a result of the campaign, Company X saw a significant increase in sales of their new software product. They also received positive feedback from customers who appreciated the unique and creative promotional items they received. Overall, the campaign was a great success and helped them achieve their marketing goals.

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 What is GiftAFeeling? 

GiftAFeeling is a globally recognized thought leader and the #1 global R&D company in the corporate gifting and promotional giveaway products. GiftAFeeling is your one stop print company specializing in research-based giveaways, promotional products & personalized gifts to provide you the best cost efficiency and the highest ROI. We can place your logo, text, or design on almost anything from branded apparel like custom t shirts to mugs, to any product you can name. Let us help you create the visibility you need by providing research-based products with 100% brand integrity, and relieving the pressure of getting items on time by providing a top notch service.

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