Here's a case study of a client, a global software company, X (keeping their name anonymous) get significant business growth from their corporate gift campaign:
Company X is a global software development company with offices in multiple countries. As part of their marketing strategy, they wanted to strengthen relationships with their existing clients and establish new business relationships with potential clients. They decided to use corporate gifts as a means of achieving this goal, and came to us for recommendations from our Shared Secrets Lab.
Objective: The main objective of the corporate gift campaign was to strengthen relationships with existing clients and establish new business relationships with potential clients.
Strategy: The company decided to send a high-quality, personalized gift to their clients and potential clients. They chose to send a customized leather-bound notebook with the company's logo embossed on the cover, along with a handwritten note from the company's CEO.
Implementation: The company began by identifying a list of their top clients and potential clients. They then worked with a vendor to source the notebooks and had them customized with the company logo. The notebooks were packaged in a high-quality gift box along with the handwritten note from the CEO.
The notebooks were then shipped to the clients and potential clients. The company followed up with a phone call to each recipient to ensure they had received the gift and to express their gratitude for their business and interest.
Results: The campaign was a resounding success. The personalized gifts had a significant impact on the recipients, who were impressed by the thoughtfulness of the gesture. Many of the clients and potential clients expressed their appreciation for the gift and their desire to continue doing business with the company.
The company saw a significant increase in repeat business from existing clients and also gained new business from potential clients. The campaign also helped to improve the company's overall reputation and brand awareness.
Conclusion: By using personalized corporate gifts as part of their marketing strategy, Company X was able to strengthen relationships with existing clients and establish new business relationships with potential clients. The campaign was a resounding success, resulting in increased repeat business and new business, as well as improved reputation and brand awareness.
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