Customer Story
A Canadian golf club made $25,000+ ROI in LTV using custom golf kits
We created a retention-first merch strategy designed to make the club memorable at the exact moment members decide to renew. By replacing logo-heavy products with story-driven, everyday items, we turned kits into something members actually used, wore, and shared. This drove immediate renewals, sparked word-of-mouth, and helped the club grow premium memberships while reducing reliance on traditional marketing.
The company
A semi-private golf club in Canada operating on the outskirts of GTA. While the course itself was well-maintained and enjoyable, it lacked distinctiveness in a highly competitive market.
The challenge
The club faced a critical retention issue.
- 66% annual membership drop-off
- Spent thousands on marketing and ads with little-to-no-return
- Heavy reliance on paid marketing for new members which was tripling every year and becoming unsustainable
Previous efforts in swag included traditional branded merchandise and marketing campaigns. However, these felt transactional and promotional, leading to low engagement and little word-of-mouth impact.
Members didn’t wear or share the merchandise as it showed off golf's logo and tagline. It looked like advertising.
And it was treated like advertising.
The solution
We designed a golf kit built around humor, relatability, and everyday usability.
- Zero logo-first branding
- Messaging-led design (“May the Course Be With You”)
- Apparel and accessories people would wear beyond the course - great quality, humorous messaging
- Premium feel without feeling corporate
450 kits were produced and shipped directly to members’ homes, individually!
Timing was critical.
The kits were delivered in early March, just before renewal decisions were made, ensuring the club stayed top-of-mind at the exact moment it mattered.
The results
The campaign didn't just stop the bleed; it turned members into brand evangelists. By replacing traditional ads with high-value kits, the club saw a total transformation of their membership culture.
- 91% Renewal Rate: Within just one week of the kits being delivered, the club achieved near-total retention.
- 71% Increase in High-Tier Signups: The kits were so well-received that the club began using them as an "upgrade incentive," leading to a massive surge in premium memberships.
- Organic Demand: Day-guests and new members began asking to purchase the kits out-of-pocket, creating a new potential revenue stream.
- Budget Optimization: The strategy was so effective that the club completely reallocated its traditional marketing budget into high-quality merchandise for the following season.
What's inside the golf gift baskets.
This "May the Course Be With You" golf kit was designed with golfers in mind. Packed with premium gear that’s both functional and stylish, it’s the perfect combination of everyday usability and golf course readiness. Each item was selected to ensure that your game stays top-notch, all while keeping the fun, humor, and style intact.
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Need Inspiration? Steal these 10 research-proven welcome kit ideas, MOQ just 15!
Struggling to decide what to include in your swag box? We’ve curated 10 real-world, research-backed swag kit ideas built to impress, from onboarding kits and event giveaways to influencer drops. These ideas aren’t just pretty, they’re designed to create emotional connections, spark conversations, and drive ROI. And the best part? Most start at just 15 units and are Made in Canada!