A tradeshow organizer based in Canada with aspirations to become the official organizer for some of the country's largest venues, including the Exhibition Centre and Toronto Metro Convention Center.

The goal was clear: to establish exclusive partnerships with the most prominent venues in the country. The challenge was to stand out amongst other event organizers and win the trust and loyalty of exhibitors, sponsors, and booth staff.

• Goal: Become the exclusive organizer for major event venues
• Key challenge: Stand out from other organizers and earn glowing feedback from exhibitors and sponsors to gain exclusive contracts with the venues
• What they tried before: Offering better services, rebates, discounts and much more, but they lacked impact and didn’t resonate with the exhibitors, leaving no lasting impression
  

The organizer needed something unique that would impress and support their exhibitors and sponsors.

GiftAFeeling's research arm, The Shared Secrets Lab recommended, based on gifting psychology that the key to standing out wasn’t just providing the best services. It was about showing care and support. We knew that giving practical items that would ease the challenges of tradeshow life would not only delight the recipients but also position the organizer as a company that truly understood the needs of their participants. Especially given the high-stress, high-energy environment of tradeshows with exhibitors travelling in from all around the world.

GiftAFeeling designed a set of Tradeshow Essentials Kits with thoughtful, practical items that addressed real needs during long, hectic event days:

• Custom water bottle: Reminds attendees to stay hydrated during long hours of talking
• Metallic fidget spinner pen: A high-quality pen that doubles as a stress reliever when the event isn't busy
• Sustainable cotton tote: With a built-in business card pocket to keep networking simple
• Fully charged power bank: A lifesaver when phone batteries run out during the event
  

450 kits were dropped off directly to the exhibitors and sponsors before the event on the event day. The goal was to make them feel supported, not just given something “extra.”

• Immediate feedback: Exhibitors and sponsors loved the kits. The thoughtful and practical nature of the items garnered glowing reviews.
• Impressive brand perception: The attention to detail led to amazing feedback, so much so that the organizer was able to secure a deal to become the official organizer for the Exhibition Centre and 4 more major venues within 5 months.
• Word of mouth: Exhibitors and sponsors couldn’t stop talking about the attention to detail in the kits. Many of them expressed how the organizer had gone above and beyond to make their experience easier and more enjoyable.

All this led to:

• 13 new venues signed on in just 5 months.
• Organizer now has a dominant presence across multiple venues in Canada, thanks to the success of the tradeshow kits and the subsequent word-of-mouth marketing.