Unearthing the "Gift"

From the Hanging Gardens to personalized products, discover what makes an unforgettable gift!

• Amazon #1 Global Bestseller
• #1 Bestselling Book in Australia, Canada, India, New Zealand, UK, and USA.

A best or perfect gift is merely rooted in perception - How can an object itself be the best or perfect gift? The secret behind a well-received gift is the recipient’s psychology, the human psychology. What you have to do is just spark the right emotions in the receiver's brain. How? This is what is unearthed in this book!

Unlike the thousands of other articles on corporate gifting statistics and trends, the goal of this research is not to provide you with mere data points, but extremely deep insights and key metrics from the biggest study ever done on corporate gifting statistics.

Our team of industry experts, global thought leaders, and psychologists spent months digging into the data to uncover what’s really working, what’s being wasted, and where the industry is heading.

In this report, we broke down 229+ stats, trends, and insights across industries, regions, and demographics to help you find "Anti-landfill" products.

7 out of 10 promotional products eventually end up in the landfill?

Despite this waste, 96% of business owners say promotional products perform better than every other advertising medium they've tried.

This paradox raises an important question: if so many products are discarded, how can promo products still be so powerful?

At GiftAFeeling’s Share Secrets Lab (TSSL), the world’s #1 research lab in gifting psychology, we’ve conducted in-depth research and found that the key lies in choosing the right products: the ones people actually keep, use, and remember.

Brands that run giveaway campaigns grow Instagram accounts 70% faster, and landing pages tied to giveaways can see up to 700% more sign-ups compared to standard campaigns.

It's not just about social media either. Event statistics show that giveaways increase booth traffic by 60%, and more than half of attendees remember the brand better after receiving a promotional product.

This means more conversations, stronger engagement, and brand visibility that lasts long after the event ends.

Employees who feel appreciated are 18 times more likely to do a good job. However, 65% of employees say they have not received any recognition in a given year.

This lack of recognition can harm morale and productivity. Recognizing employees more often can make a huge difference. Studies show that companies with engaged employees see 17% higher productivity.

See 47+ employee recognition statistics, discussing how recognition impacts productivity, what employees think about it, and how it drives business success.

Revealing their 4 psychological secrets that generates them the highest ROI and viral products!

(Research is in pre-release and will be made available to public soon)