Last updated: Jun 10, 2026
Unlike the thousands of other articles on corporate gifting statistics and trends, the goal of this research is not to provide you with mere data points, but extremely deep insights and key metrics from the biggest study ever done on corporate gifting statistics by our Shared Secrets Lab (TSSL). To ensure the findings remain relevant, this report is reviewed, updated, and expanded every quarter as new industry data, research, and trends emerge.
Behind this research is a team of industry experts, global thought leaders, and psychologists who spent months digging into the data to uncover what's really working, what's being wasted, and where the industry is heading.
The global corporate gifts industry is worth $956.93 billion in 2026, and our lab suggests it will continue to grow at a rapid pace of 8.2% CAGR until 2030.
But did you know that 40% of corporate gifts and merchandise still end up in landfills?
At the same time, branded merchandise has an 85% top-of-mind recall rate, with the highest of any marketing channel, and nearly 8 in 10 people say they wish they received more gifts from companies.
So why do most corporate gifts go to waste, even though people say they want more?
In this report, we'll break down 229+ stats, trends, and insights across industries, regions, and demographics to find that out.
By the way, if you are looking to find a corporate gift that everyone loves, check out our TEDx Talk below:
Table of Contents
1. Top Corporate Gifting Statistics for 2026
2. Corporate Gifting Market Size
- How big is the global corporate gifting market?
- Regional Corporate Gifting Market Size & Growth (2025 – 2033)
- Corporate Gifting Market Size by Country (2021-2033)
4. Which Corporate Gifts Are Most Effective in 2026?
5. The Business Impact of Corporate Gifting: Key Statistics
6. Statistics Behind Corporate Gift Waste
8. Corporate Gifting Statistics by Industry
10. Corporate Gifts on Social Media: Sharing Stats & Brand Impact
FAQs
- What are the statistics of corporate gifting in 2026?
- How big is corporate gifting industry?
- What is the corporate gifting industry statistics?
- What is the trend in corporate gifting in 2026?
- What is the IRS limit for business gifts?
- Does corporate gifting work?
- Why corporate gifting is important
- Does corporate gift giving produce the desired outcome?
Top Corporate Gifting Statistics for 2026
Corporate gifting has evolved from a holiday tradition into a strategic tool for strengthening business relationships, improving employee engagement, and increasing customer loyalty. Before diving into the full report, here are the key corporate gifting statistics every business leader should know in 2026:
1. Market Growth & Adoption Statistics
- The global corporate gifting market is valued at $956.93 billion in 2026, up from $886.56 billion in 2025, growing at a CAGR of 7.9%. (Source: ResearchAndMarkets)
- 61% of corporations now embed corporate gifting into their marketing or HR strategies. (Source: Global Growth Insights)
2. Business Impact Statistics
- 80% of companies say corporate gifting has improved relationships with both employees and clients. ( Source: Coresight Research)
- 52% of companies give gifts to their existing clients and partners throughout the year to strengthen their relationships. (Source: Coresight Research)
- 43% of companies say improved customer loyalty is one of the top benefits of their corporate gifting program. (Source: Coresight Research)
3. Employee and Consumer Statistics
- 75% of employees say receiving a holiday gift from their employer increased their job satisfaction (Tremendous, survey of 1,500 employees across 10 industries)
- 78% of consumers enjoy receiving branded gifts from companies they love, and nearly 73% say they want to receive them more often. (PPAI, 2023 Consumer Survey)
- 89% of consumers can recall the advertiser who gave them a promotional gift, even two years later. (Source: PPAI)
5. Brand Awareness & Sustainability Statistics
- 84% of people say a branded promotional gift increases their awareness of that company's brand. (Source: BPMA Industry Research)
- 56% of corporate buyers now prioritise eco-friendly, sustainable gifts. (Source: Business Research Insights)
Corporate Gifting Market Size
How big is the global corporate gifting market?
The global corporate gifting market was valued at $886.56 billion in 2025 and is projected to reach $956.93 billion in 2026, growing at a CAGR of 7.9%. By 2030, analysts forecast it will reach $1.31 trillion. Nowadays, the practice of corporate gifting isn't limited to the holiday season; companies use it year-round to strengthen relationships with customers, retain employees, and build brand loyalty.
(Source: The Business Research Company, Corporate Gifting Market Report 2026)
(Credit: Research And Market)
Regional Corporate Gifting Market Size & Growth (2025 – 2033)
According to Cognitive Market Research, corporate gifting is growing across every major region between 2025 and 2033. North America leads in total market value, while Asia-Pacific is the fastest-growing region. Europe, South America, the Middle East, and Africa are all expanding steadily as companies use gifting to strengthen client relationships, retain employees, and build brand loyalty.
(Credit: Cognitive Market Research)
The table below shows how each region is expected to perform between 2025 and 2033:
| Region | Market Size (2025) | Projected Size (2033) | CAGR (2025–2033) |
|---|---|---|---|
| North America | $328.66 B | $615.19 B | 8.15% |
| Asia–Pacific | $246.27 B | $474.47 B | 8.54% |
| Europe | $193.76 B | $432.98 B | 10.57% |
| South America | $57.04 B | $117.26 B | 9.43% |
| Middle East | $44.37 B | $86.60 B | 8.72% |
| Africa | $35.31 B | $77.58 B | 10.34% |
Here's a detailed look at the market size and growth path of each region:
Regional Highlights
- North America: North America grew from $239.89 billion in 2021 to $328.66 billion in 2025 and is projected to reach $615.19 billion by 2033, growing at an 8.15% CAGR. The United States leads the market with $253.07 billion in 2025, followed by Canada at $44.7 billion and Mexico at $30.89 billion.
- Europe: Europe grew from $177.03 billion in 2021 to $246.27 billion in 2025 and is projected to reach $474.47 billion by 2033 at an 8.54% CAGR. Germany leads at $57.13 billion in 2025, followed by the UK at $43.59 billion, Russia at $33.99 billion, France at $23.4 billion, and Italy at $21.92 billion.
- Asia-Pacific: Asia-Pacific grew from $128.92 billion in 2021 to $193.76 billion in 2025 and is projected to reach $432.98 billion by 2033 at a 10.57% CAGR, making it the fastest-growing region. China leads at $79.25 billion in 2025, followed by Japan at $30.81 billion, India at $25.77 billion, and South Korea at $17.24 billion.
- South America: South America grew from $39.77 billion in 2021 to $57.04 billion in 2025 and is projected to reach $117.26 billion by 2033 at a 9.43% CAGR. Brazil leads at $22.3 billion in 2025, followed by Argentina at $10.15 billion and Colombia at $5.53 billion.
- Middle East: The Middle East grew from $32.07 billion in 2021 to $44.37 billion in 2025 and is projected to reach $86.6 billion by 2033 at an 8.72% CAGR. Saudi Arabia leads at $16.77 billion in 2025, followed by Turkey at $9.94 billion, the UAE at $6.39 billion, and Egypt at $5.01 billion.
- Africa: Africa grew from $23.73 billion in 2021 to $35.31 billion in 2025 and is projected to reach $77.58 billion by 2033 at a 10.34% CAGR. South Africa leads at $13.42 billion in 2025, followed by Nigeria at $9.36 billion.
(Source: Cognitive Market Research, Corporate Gifting Market Analysis 2026)
Corporate Gifting Market Size by Country (2021-2033)
Corporate gifting is growing rapidly around the world. While the United States remains the largest corporate gifting market, countries such as India, Australia, and Nigeria are expected to see some of the fastest growth through 2033. Canada, the UK, Brazil, and the UAE are also expanding steadily as more businesses invest in employee appreciation, client retention, and personalized gifting programs.
The table below compares the corporate gifting market size by country in 2021, 2025, and 2033, along with each country's projected growth rate (CAGR).
| Country | 2021 Market Size (USD Billion) | 2025 Market Size (USD Billion) | 2033 Projected Market Size (USD Billion) | CAGR (2025–2033) |
|---|---|---|---|---|
| United States | 186.872 | 253.068 | 461.39 | 7.80% |
| Canada | 30.945 | 44.698 | 92.278 | 9.48% |
| Mexico | 22.07 | 30.894 | 61.519 | 8.99% |
| United Kingdom | 29.918 | 43.59 | 92.522 | 9.87% |
| Germany | 39.831 | 57.134 | 116.719 | 9.34% |
| France | 16.818 | 23.396 | 45.549 | 8.69% |
| Italy | 15.579 | 21.918 | 43.651 | 8.99% |
| Russia | 25.315 | 33.985 | 60.258 | 7.42% |
| Spain | 11.684 | 15.761 | 28.468 | 7.67% |
| Sweden | 8.497 | 11.328 | 20.877 | 7.94% |
| Denmark | 10.091 | 13.545 | 23.249 | 6.99% |
| Switzerland | 7.435 | 9.604 | 16.132 | 6.70% |
| Luxembourg | 3.895 | 5.172 | 8.54 | 6.47% |
| China | 52.214 | 79.246 | 177.52 | 10.61% |
| Japan | 21.272 | 30.807 | 64.513 | 9.68% |
| India | 15.858 | 25.769 | 67.111 | 12.71% |
| South Korea | 11.861 | 17.244 | 36.37 | 9.78% |
| Australia | 7.993 | 12.594 | 30.741 | 11.80% |
| Singapore | 4.77 | 6.781 | 13.855 | 9.34% |
| Taiwan | 4.383 | 6.2 | 12.989 | 9.68% |
| Brazil | 15.231 | 22.303 | 47.492 | 9.91% |
| Argentina | 6.88 | 10.153 | 21.928 | 10.10% |
| Colombia | 3.977 | 5.533 | 10.788 | 8.71% |
| Peru | 3.221 | 4.563 | 9.029 | 8.91% |
| Chile | 2.983 | 4.278 | 8.678 | 9.24% |
| Saudi Arabia | 11.994 | 16.77 | 33.512 | 9.04% |
| Turkey | 7.216 | 9.938 | 19.138 | 8.54% |
| UAE | 4.394 | 6.389 | 13.769 | 10.07% |
| Egypt | 3.688 | 5.013 | 9.352 | 8.11% |
| Qatar | 2.245 | 2.928 | 5.023 | 6.98% |
| Nigeria | 6.123 | 9.357 | 21.643 | 11.05% |
| South Africa | 9.232 | 13.418 | 27.927 | 9.59% |
(Source: Cognitive Market Research)
Corporate Gifting Trends
What are the top corporate gifting trends in 2026?
Based on the latest available research from 2022 through 2025, the biggest corporate gifting trends in 2026 are personalized gifts, sustainable products, wellness-focused merchandise, eGift cards, year-round recognition programs, and DEI-driven gifting initiatives. These trends reflect a broader shift in how companies approach gifting: from a seasonal gesture to a strategic tool for building stronger relationships with employees, clients, and partners.
1. Personalized Corporate Gifts
Personalization remains one of the biggest corporate gifting trends in 2026. More than 34% of corporate gift orders included custom embroidery, laser engraving, or bespoke packaging, as companies move away from generic gifts and toward more meaningful experiences. (Source: Market Reports World, 2025)
2. Sustainable Corporate Gifting
Sustainability continues to influence corporate gifting decisions. Around 26% of corporate gift orders included sustainable products such as reusable drinkware, recycled tote bags, or biodegradable merchandise. More than 17% of new product launches from major suppliers now feature eco-friendly materials. (Source: Market Reports World, 2025)
3. eGift Cards and Digital Gifting
Digital gifting is the fastest-growing corporate gifting format. The use of eGift cards and online redeemable vouchers increased by 24% between 2022 and 2024 as businesses looked for scalable gifting solutions for remote and hybrid teams. (Source: Market Reports World, 2025)
4. Year-Round Corporate Gifting
Corporate gifting is no longer limited to holidays. 91% of corporate gift buyers expect gifting frequency to either increase or remain the same, reflecting the shift toward year-round gifting strategies. (Source: Coresight Research / GiftNow, 2022)
5. DEI-Focused Gifting Programs
Many organizations are using gifting to support diversity, equity, and inclusion initiatives. 75% of companies say DEI is an important consideration in their gifting programs, while 45% already use gifting to celebrate diversity milestones and another 30% plan to do so in the future. (Source: Coresight Research / GiftNow, 2022)
6. Growing SME Adoption
Small and medium-sized businesses are becoming a larger part of the corporate gifting market. Nearly 24% of U.S. corporate gift orders now come from SMEs, with demand expected to grow by 19–22% through 2026. (Source: Market Reports World, 2025)
7. Wellness-Focused Gifts
Wellness products are among the fastest-growing corporate gift categories. Self-care kits, fitness accessories, and mental health products are increasingly being used by employers to support employee wellbeing and engagement. (Source: TSSL, 2026)
Key Takeaways from Corporate Gifting Trends
- Personalization remains a key trend in corporate gifting in 2026.
- The market share of sustainable gifts is steadily increasing across all industries.
- eGift cards and digital gifts are the fastest-growing gift formats.
- More companies are moving away from seasonal gifts to year-round recognition programs.
- Diversity, Equity, and Inclusion (DEI) initiatives are increasingly influencing gifting decisions.
- Small and medium-sized businesses are becoming a larger part of the corporate gifting market.
- Wellness products are among the fastest-growing gift categories as employee wellbeing becomes a core business priority.
How These Trends Come Together in Real Corporate Gifting Programs
Personalization, sustainability, wellness, digital gifting, and year-round recognition rarely happen in isolation. In practice, many companies bring these trends together through corporate swag boxes, creating a single gifting experience for employees, clients, event attendees, and remote teams.
Learn how companies use corporate swag boxes →Which Corporate Gifts Are Most Effective in 2026?
Consumer research from the Advertising Specialty Institute (ASI), based on surveys of thousands of consumers across the United States and internationally, identifies branded apparel, bags, drinkware, tech accessories, and wellness products as the most effective corporate gift categories in 2026. The findings below show how each gift performs across ownership rates, brand recall, and consumer engagement.
1. Branded Apparel
Branded shirts are one of the most popular corporate gifts for employees, event attendees, and clients. 58% of consumers own one, and 95% of recipients in the Midwest can remember the company that gave it to them. Companies use branded apparel to reinforce company culture, enhance event marketing, and keep their brand visible long after the gift is received.
(Credit: ASI)
2. Branded Bags
Branded bags are a popular choice for conference giveaways, welcome kits, and client appreciation gifts. Half of all U.S. consumers own one, and each bag generates more than 5,700 brand impressions over its lifetime, more than any other corporate gift category in ASI's study. For companies looking to increase brand awareness and stay top of mind with clients and prospects, few gifts travel as far or last as long as a good branded bag.
(Credit: ASI)
3. Power Banks
Power banks are one of the most practical tech gifts a company can give to employees, clients, or event attendees. Only 26% of consumers currently own a branded power bank, but the numbers behind it are hard to ignore. 87% say they would keep one because it is useful, and 60% say receiving one made them more likely to do business with the company that gave it. Each power bank generates more than 1,000 brand impressions over its lifetime.
(Credit: ASI)
4. USB Drives
USB drives are a well-received corporate gift for employees and clients across all industries. ASI's research shows that 45% of consumers own a branded USB drive and 91% keep them simply because they are useful. Ownership is highest among recipients aged 18 to 24, making them a strong choice for companies looking to engage younger employees, prospects, and event attendees.
5. Wellness Gifts
Wellness gifts are growing in popularity as companies look for ways to show genuine appreciation and improve employee engagement. ASI found that 30% of consumers own a branded health and safety product, and 82% of those owners can recall the company that gave it to them. As employee wellbeing becomes a bigger business priority, wellness gifts are one of the more thoughtful ways to show employees and clients that a company genuinely cares.
(Credit: ASI)
6. Drinkware
Branded drinkware is one of the most effective corporate gifts for building long-term brand awareness. ASI's research shows that 53% of consumers own branded drinkware, and half of them use it at least two to three times a week. Whether given as an employee recognition gift, a client appreciation item, or an event giveaway, branded drinkware keeps a company's name in front of people day after day.
The Business Impact of Corporate Gifting: Key Statistics
Corporate gifting is often viewed as a relationship-building tool, but research shows its impact extends far beyond that. Well-planned gifting programs have been linked to higher employee satisfaction, stronger client relationships, improved customer retention, and measurable business results. The statistics below show how corporate gifting influences employees, clients, and overall business performance.
How Do Corporate Gifts Impact Employee Satisfaction?
Corporate gifts can increase employee satisfaction by helping employees feel recognized and appreciated. According to a Tremendous survey, 75% of employees said receiving a holiday gift from their employer increased their job satisfaction, while 46% said the positive impact lasted for a year or longer.
How Do Corporate Gifts Impact Employee Retention?
Corporate gifting can improve employee retention when it is part of a broader employee recognition program. According to Bersin by Deloitte, companies with strong recognition programs experience 31% lower voluntary turnover. A separate study by Gallup and Workhuman, which tracked more than 3,400 employees over two years, found that employees who receive high-quality recognition are 45% less likely to leave their jobs.
How Do Corporate Gifts Impact Business Relationships?
Research shows that corporate gifting can strengthen business relationships, improve customer loyalty, and create stronger connections between brands and recipients. According to Coresight Research, 80% of companies say corporate gifting has improved relationships with employees and clients, while 43% identify customer loyalty as one of the top benefits of their gifting program. A separate survey by Sendoso found that 83% of recipients felt more connected to the company after receiving a corporate gift.
How Much Do Companies Spend on Corporate Gifts Per Employee?
Companies typically spend between $30 and $125 per employee on corporate gifts, depending on the country, industry, and gifting occasion. Spending is higher in mature markets such as the US, Canada, and the UAE, while emerging markets often prioritize cost-effective gifts that foster strong connections with employees and clients.
The table below shows estimated corporate gift spending per employee across major global markets.
| Country | Estimated Spend Per Employee (USD) |
|---|---|
| United States | $75–$125 |
| Canada | $60–$100 |
| United Kingdom | $50–$100 |
| Germany | $50–$90 |
| Australia | $55–$95 |
| India | $30–$60 |
| Brazil | $35–$70 |
| Japan | $40–$80 |
| UAE | $60–$110 |
| South Africa | $30–$65 |
Note: These estimates are based on Coresight Research and regional market data. Actual corporate gift spending varies by company size, industry, gifting program, and local market conditions.
What Is the ROI of Corporate Gifting?
Research suggests that corporate gifting can generate returns through higher meeting rates, improved sales performance, stronger brand recall, and increased customer lifetime value. According to HockeyStack, outbound emails that included a gift generated a 3x higher meeting rate and a 1.84x higher win rate when analysed across 390 million B2B emails. Separately, PPAI found that 89% of consumers can recall the advertiser who gave them a promotional gift, even two years later. Research from Motista also found that customers with an emotional connection to a brand have a 306% higher lifetime value and remain loyal for an average of 5.1 years.
The statistics above show that corporate gifting programs are most effective when they are ongoing, personalized, and easy for recipients to access. As a result, many organizations are moving beyond one-time gifting campaigns and adopting company stores that allow employees and clients to redeem branded gifts throughout the year.
See how company stores support ongoing corporate gifting programs →Statistics Behind Corporate Gift Waste
(Credit: Arizent)
Not all corporate gifts hit the mark. The stats below show how many corporate gifts go to waste, how much companies spend on them, and why recipients discard them.
What Percentage of Corporate Gifts End Up in the Trash?
According to research cited by ING, approximately 40% of corporate gifts end up in the trash. Commonly discarded items include branded mugs, lanyards, plastic trinkets, and other low-value swag. It is a reminder that what gets given matters just as much as the act of giving itself.
How Much Money Is Spent on Corporate Gifts Each Year?
Coresight Research estimates that businesses spend more than $242 billion annually on corporate gifts in the U.S. alone. With a large portion of those gifts going to waste, companies are increasingly focused on relevance, quality, and personalization to get more value from their gifting budgets.
Why Do Employees and Clients Discard Corporate Gifts?
Snappy's 2025 Holiday Gifting Report found that 70% of employees have received unwanted holiday gifts, with irrelevant, low-value, and impersonal items cited as the most common reasons. A separate survey by CustomInk found that 82% of employees would value a gift more if it were personalized, while 52% would prefer the option to choose their own gift rather than receive the same item as everyone else.
Corporate Gifting Statistics by Industry
1. Healthcare Industry
62% of healthcare companies use corporate gifts primarily for staff appreciation, while 48% use gifting during awareness weeks and patient outreach campaigns. Popular gift categories include branded drinkware, wellness kits, and branded bags, with average spending ranging from $45 to $70 per recipient.
2. Financial & Banking Sector
73% of banks and financial institutions offer gifts during client renewal and milestone periods. Annual gifting budgets typically range from $50,000 to $200,000, while 55% provide premium personalized gifts to high-net-worth clients. Popular gifts include executive pens, leather organizers, and wireless chargers.
3. Tech & IT Industry
68% of technology companies use corporate gifts for onboarding and remote team engagement, while 59% use gifting initiatives to support employee retention and engagement. Typical gift box values range from $75 to $120, with branded apparel, earbuds, and laptop bags among the most popular items.
4. Retail & E-Commerce
65% of retail and e-commerce brands use gifting as part of influencer and affiliate marketing campaigns, while 41% send holiday gifts to VIP customers. Campaign budgets typically range from $5,000 to $25,000, with custom swag, limited-edition products, and gift cards among the most frequently used formats.
5. Manufacturing & Industrial
52% of manufacturing and industrial companies provide gifts during trade shows and vendor appreciation events, while 38% include gifting in B2B loyalty programs. Average gift values range from $35 to $60, with multitools, insulated bottles, and safety-themed gear among the most common choices.
6. Education & Nonprofits
60% of educational institutions and nonprofit organizations provide gifts to faculty, staff, and donors annually, while 45% use branded gifts to support alumni engagement. Average spending ranges from $20 to $40 per item, with notebooks, pins, and recognition plaques among the most commonly distributed gifts.
7. Travel, Hospitality & Events
70% of event planners use welcome gifts for attendees, while 50% of hotels offer branded gifts to loyalty program members. Average spending ranges from $30 to $80 per gift, with luggage tags, travel kits, and custom towels among the most popular items.
8. Media, Entertainment & Agencies
58% of media companies and creative agencies provide gifts at project completion, while 36% use gifting for influencer outreach and seasonal campaigns. Typical gift values range from $60 to $150, with premium merchandise, custom packaging, and eco-friendly products among the leading choices.
9. Automotive Industry
65% of automotive dealerships provide gifts during vehicle purchases and service milestones, while 42% use gifting as part of customer re-engagement campaigns. Average gift values range from $50 to $100, with car care kits, branded drinkware, and emergency tools among the most popular items.
Key Takeaways
- More than 79% of businesses across major industries actively use gifting as part of their annual HR, marketing, or sales strategies.
- Spending levels vary widely by industry, from $20 to $40 per item in education and nonprofits to annual budgets of $50,000 to $200,000 in financial services.
- Technology, financial services, and hospitality are among the most active industries for corporate gifting programs.
- Across all industries, the shift is toward personalized, sustainable gifts that recipients will actually use and remember.
Note: All figures in this section are sourced from GiftAFeeling's TSSL Lab internal research and reflect directional trends observed across our client base between 2024 and 2025. These figures are intended as industry benchmarks and should not be interpreted as findings from an independent third-party study.
Corporate Gifts on Social Media: Sharing Stats & Brand Impact
Corporate gifts can generate value that extends beyond the recipient. Research shows that employees and clients often share memorable gifts on social media, helping brands increase visibility, strengthen word-of-mouth marketing, and reach new audiences through trusted recommendations. The data below shows how social sharing amplifies the impact of corporate gifting.
Why Does Social Sharing Matter for Corporate Gifting?
According to Nielsen's Global Trust in Advertising Report, 92% of consumers trust recommendations from friends and family more than any other form of advertising. According to The Loop Marketing, 50% of social media users share personal milestones online, creating opportunities for corporate gifts to generate organic brand exposure when recipients choose to post about them.
Which Social Platforms Generate the Most Visibility for Corporate Gifts?
Corporate gifts are shared across multiple social platforms, with each platform contributing differently to brand exposure and engagement.
- Instagram: Instagram remains one of the leading platforms for visual content. Branded drinkware, custom apparel, premium packaging, and curated gift boxes perform particularly well because image and video posts continue to drive high engagement rates.
- LinkedIn: LinkedIn has more than 1.2 billion registered members, making it one of the most important platforms for B2B gifting. Employee onboarding gifts, client appreciation packages, and event giveaways are frequently shared in professional networks, helping brands increase visibility and credibility.
- Facebook: Facebook reached 3.07 billion monthly active users in 2025 and remains a common platform for sharing workplace milestones, employee recognition moments, and gifts received from employers, clients, and events.
- TikTok: TikTok surpassed 1.5 billion monthly active users in 2025. Unboxing videos, gift reveals, and product showcases continue to be among the platform's most popular content formats, making it an increasingly important channel for gift-related social sharing.
(Source: Metricool Social Media Statistics Report, 2026)
FAQs
What are the statistics of corporate gifting in 2026?
The global corporate gifting market is valued at $956.93 billion in 2026, up from $886.56 billion in 2025, growing at a CAGR of 7.9%. Research shows that 61% of companies now include gifting in their HR or marketing strategies, while 80% say gifting has improved relationships with employees and clients. In addition, 75% of employees report higher job satisfaction after receiving a meaningful gift from their employer.
(Sources: The Business Research Company; Coresight Research; Tremendous)
How big is the corporate gifting industry?
The corporate gifting industry is one of the largest business relationship and employee engagement markets globally. The market was valued at $886.56 billion in 2025 and is projected to reach $956.93 billion in 2026. Analysts forecast it will grow to approximately $1.31 trillion by 2030, driven by increasing investment in employee recognition, customer retention, and personalized gifting programs.
(Sources: The Business Research Company; Cognitive Market Research)
What are the most important corporate gifting statistics?
Some of the most important corporate gifting statistics in 2026 include a global market size of $956.93 billion, 80% of companies reporting improved business relationships through gifting, 75% of employees reporting higher job satisfaction after receiving a gift, and 89% of consumers recalling the advertiser who gave them a promotional gift up to two years later. These figures highlight the growing role of gifting in employee engagement, customer loyalty, and brand awareness.
(Sources: The Business Research Company; Coresight Research; Tremendous; PPAI)
What is the trend in corporate gifting in 2026?
The biggest corporate gifting trends in 2026 are personalization, sustainability, digital gifting, employee wellbeing, and year-round gifting programs. Research shows that more than 34% of gift orders now include customization, while 56% of corporate buyers prioritize sustainable gifts. Companies are also increasingly investing in eGift cards, wellness-focused gifts, and gifting programs tied to employee recognition and customer retention initiatives.
(Sources: Market Reports World; Business Research Insights; Coresight Research)
What is the IRS limit for business gifts?
The IRS generally allows businesses to deduct up to $25 per recipient per year for business gifts. The limit applies to gifts given directly or indirectly to an individual, although certain incidental costs such as engraving, gift wrapping, and shipping may be excluded. Businesses should consult a tax professional for specific guidance.
(Source: IRS Publication 463)
Does corporate gifting work?
Yes. Research shows that 80% of companies say corporate gifting improves relationships with employees and clients. Studies also show that 89% of consumers can recall the advertiser who gave them a promotional gift up to two years later. The best results come from gifts that are useful, relevant, and personalized.
(Sources: Coresight Research; PPAI)
Why is corporate gifting important?
Corporate gifting helps businesses strengthen relationships, improve employee satisfaction, and increase customer loyalty. Research shows that 75% of employees report higher job satisfaction after receiving a meaningful gift, while 83% of recipients say a corporate gift made them feel more connected to the company that sent it.
(Sources: Tremendous; Sendoso)
Does corporate gift giving deliver results?
Often, yes. According to Coresight Research, 80% of companies say gifting improves business relationships, while 43% cite increased customer loyalty as a key benefit. However, results depend on gift quality and relevance, as generic gifts are less likely to create a positive impact.
(Source: Coresight Research)
REFERENCES
https://www.researchandmarkets.com/
https://www.globenewswire.com/