229+ Corporate Gifting Statistics That Reveal What Really Works in 2025

Estimated Spend Per Employee by Country

Country	Estimated Spend Per Employee (USD)
United States	$75–$125
Canada	$60–$100
United Kingdom	$50–$100
Germany	$50–$90
Australia	$55–$95
India	$30–$60
Brazil	$35–$70
Japan	$40–$80
UAE	$60–$110
South Africa	$30–$65

These figures reflect gifting during major events like holidays, work anniversaries, onboarding, and wellness campaigns. Companies in high-growth markets like India and Brazil may spend less per employee overall but are rapidly increasing their budgets, often prioritizing branded and personalized items that offer emotional connection over flashy swag.

According to Coresight Research, over 70% of employees say they feel more loyal to companies that regularly recognize them with meaningful gifts. So it’s not just about the amount—it’s about thoughtful execution.

Corporate Gifting and Its Impact on Business Relationships

Corporate gifts help build stronger business relationships by expressing gratitude and creating a personal connection. When people receive thoughtful gifts, they feel valued—and that feeling often leads to greater trust and long-term loyalty.

Research shows that companies who give corporate gifts see real results:

• 306% increase in customer lifetime value
  
• 47% higher client retention
  
• 2.3x more likely to influence positive actions when gifts are unique
  
• 70% of recipients feel more connected to the giver
  
• 61% are more likely to do business with them again

The ROI of Corporate Gifting: Key Statistics that Show It's Profitable

Corporate gifting isn't just a nice gesture—it actually works. More and more businesses are using thoughtful gifts to keep employees happy, build stronger client relationships, and stay top-of-mind.

Let's take a look at what the research says about the true value of corporate gifts.

1. Builds Stronger Relationships

According to Coresight Research, 80% of companies say that corporate gifting improves relationships with both employees and clients. A well-timed gift—whether it’s personalized or branded—can show appreciation and strengthen long-term trust.

2. Improves Employee Retention

Gifting boosts loyalty. Data shows that engaged employees are 87% less likely to leave, and many companies use gifts during onboarding, anniversaries, or milestones to keep morale high. This simple gesture helps foster a sense of belonging and appreciation at work.

3. Increases Client Retention

Keeping existing clients is five times cheaper than finding new ones, and gifting can play a huge role in staying top-of-mind. A memorable gift helps build rapport and ensures clients think of your brand first when it matters most.

4. Delivers Strong ROI

Corporate gifting can return up to 5x the value of what companies spend. This includes benefits like increased employee engagement, better client retention, and even new business referrals.

5. Boosts Brand Perception

Nearly 67% of companies report improved brand perception when they give thoughtful gifts. It's not just about giving—it's about showing that your company values relationships and invests in meaningful interactions.

Stats Behind Unwanted Corporate Gifts

(Credit: Arizent)

Unwanted corporate gifts are a bigger problem than most companies realize. According to Arizent, around 40% of all corporate gifts—often including mugs, t-shirts, lanyards, and other branded swag—end up in the trash. Coresight Research reports that businesses are spending over $242 billion annually on these gifts, but a large portion goes unused or is discarded shortly after it's received. That’s not just a missed opportunity—it’s a waste of money and a hit to brand image.

The issue often lies in poor gifting choices. When gifts feel generic, irrelevant, or low quality, employees and clients don’t see them as valuable or thoughtful. Instead of feeling appreciated, they may feel like an afterthought. And beyond perception, there’s also a growing concern around sustainability—disposable items contribute to environmental waste, leaving companies open to criticism.

To avoid this, many organizations are now rethinking their approach to gifting. The focus is shifting toward more meaningful, sustainable, and personalized items that people will actually use and appreciate. If your company is searching for thoughtful corporate gift ideas, don’t miss this blog: 57+ Corporate Gift Ideas for Employees (with Case Studies).

Corporate Gifting Statistics by Industry

At GiftAFeeling, our TSSL Lab—the world’s #1 research lab in gifting psychology—has been closely analyzing how various industries use corporate gifts not only to show appreciation, but also to achieve measurable business results.

From improving employee morale to strengthening client relationships, the purpose and impact of gifting vary greatly by sector.

From improving employee morale to strengthening client relationships, the purpose and impact of gifting vary greatly by sector.

Our latest findings show that more than 79% of businesses across major industries—including tech, healthcare, finance and manufacturing—actively use gifting as part of their annual HR, marketing or sales strategies.

Based on behavioral science and search data, TSSL Lab's research shows that when gifts are customized according to industry norms and recipient's expectations, it leads to significantly higher engagement and brand recall.

In this section, we’re analyzing corporate gifting trends by industry, and sharing key statistics about average spend, popular gift types, and strategic use cases.

Whether you're in retail, education, or industrial services, these insights can help you evaluate your approach and plan better gifting campaigns.

1. Healthcare Industry

• 62% of healthcare companies use gifts for staff appreciation.
  
• 48% gift during awareness weeks and patient outreach.
  
• Average gift spend: $45–$70 per person.
  
• Popular items: branded drinkware, wellness kits, and tote bags.
  
  

2. Financial & Banking Sector

• 73% of banks offer gifts to clients during renewal or milestone periods.
  
• Annual gifting budget ranges from $50,000–$200,000.
  
• 55% offer premium personalized gifts for high-net-worth clients.
  
• Popular gifts: executive pens, leather organizers, and wireless chargers.
  
  

3. Tech & IT Industry

• 68% use gifts in onboarding and remote team bonding.
  
• 59% use gifting to reduce attrition and improve engagement.
  
• Typical gift box value: $75–$120.
  
• Common items: branded apparel, earbuds, laptop bags.
  

4. Retail & E-Commerce

• 65% of brands use gifting for influencer and affiliate marketing.
  
• 41% send holiday gifts to VIP customers.
  
• Campaign costs average: $5,000–$25,000.
  
• Frequent gifts: custom swag, limited-edition items, gift cards.
  
  

5. Manufacturing & Industrial

• 52% gift during trade shows and vendor appreciation.
  
• 38% include gifts in B2B loyalty programs.
  
• Gift value range: $35–$60.
  
• Popular items: multitools, insulated bottles, safety-themed gear.
  
  

6. Education & Nonprofits

• 60% of institutions gift faculty and donors annually.
  
• 45% use branded gifts for alumni engagement.
  
• Average spend per item: $20–$40.
  
• Popular gifts: notebooks, pins, recognition plaques.
  
  

7. Travel, Hospitality & Events

• 70% of event planners use welcome gifts for attendees.
  
• 50% of hotels offer branded gifts for loyalty members.
  
• Average spend per gift: $30–$80.
  
• Items often include: luggage tags, custom towels, travel kits.
  
  

8. Media, Entertainment & Agencies

• 58% gift to clients at project completion.
  
• 36% use gifts for influencer relations and seasonal outreach.
  
• Typical spend: $60–$150 per gift box.
  
• Hot picks: premium merch, custom packaging, eco-friendly promotional items.
  
  

9. Automotive Industry

• 65% of dealerships offer gifts at purchase or service milestones.
  
• 42% send gifts during client re-engagement campaigns.
  
• Average gift value: $50–$100.
  
• Popular items: car care kits, branded mugs, emergency tools.

From healthcare to hospitality, corporate gifts have now become a strategic tool across more than 8 industries. Companies invest $25 to $200+ per recipient, customizing the experience based on purpose—whether it’s employee retention, client loyalty, or campaign visibility.

Corporate Gifts on Social Media: Sharing Stats & Brand Impact

Social media is where people love to celebrate life’s little surprises—especially gifts! In fact, according to a Sprout Social survey, 47% of users said they’d share photos of their corporate gifts online during the holidays. That means almost half of your recipients could be showing off your branded merchandise to their entire network. Pretty impactful, right?

And it doesn't stop there. Sharing gifts online comes with big benefits:

• 83% of people trust recommendations from friends and family more than traditional ads (Nielsen)
  
• $6 trillion in annual consumer spending is influenced by word-of-mouth and social sharing (WOMMA)
  
• 94% of users say they share content that’s useful or unique—so if your corporate gift stands out, it has a high chance of going viral (NYT)
  
  

Where Are People Sharing Their Corporate Gifts?

We’re seeing corporate gifts pop up across all major social platforms — and each one plays a different role in how your brand gets noticed:

• Instagram
  With over 1 billion monthly users (Backlinko), Instagram is the go-to platform for sharing visually appealing gifts. Whether it’s a sleek branded tumbler or a cozy custom hoodie, if it looks good, it gets posted.
  
• Facebook
  Still a major player with 2.8 billion monthly active users (Statista), Facebook is where people share life updates — including the thoughtful swag they receive from events, employers, or clients.
  
• Twitter
  Short and snappy, Twitter (now X) sees about 321 million active users monthly (Washington Post). Quick shoutouts, unboxing videos, and “thank you” posts are common here, especially for limited-time promotions.
  
• LinkedIn
  For B2B gifting, LinkedIn is key. Professionals often post about onboarding gifts, client appreciation packages, or event giveaways — giving your brand credibility and visibility in the corporate world.

FAQs

 

1. What are the statistics of corporate gifting in 2025?

In 2025, the corporate gifting industry will be bigger, more personal, and more impactful than ever before. Here are some key statistics every business should know:

• Global market value: $919.94 billion
  
• Average corporate gift spend per recipient: $75–$200
  
• 80% of recipients feel more valued after receiving a corporate gift
  
• 60% are more likely to do business again with the giver
  
• 57% of companies report higher customer retention from gifting
  
• 70% of buyers prefer sustainable products
  
• 65% demand personalized or experience-based gifts

2. How much do companies spend on corporate gifts?

Companies typically spend $75–$125 per client gift and around $50 per employee gift. Larger firms may allocate six to seven-figure annual budgets for corporate gifting programs.

3. What is the budget for corporate gifting?

Most companies set a corporate gifting budget between $5,000 and $200,000 annually, depending on company size and goals. Personalized gifts and branded merchandise often fall within the $25–$100 range per recipient.

4. How big is corporate gifting industry?

The global corporate gifting industry is projected to reach $919.9 billion in 2025, up from $839.6 billion in 2024, with a CAGR of 9.6%.

5. What is the IRS limit for business gifts?

The IRS allows a deduction of up to $25 per person per year for business gifts. Any amount above this limit is not tax-deductible.

6. Does corporate gifting work?

Yes, corporate gifting works. 65% of marketers say it boosts brand loyalty, and 60% of recipients feel more valued. Gifting also increases customer retention and strengthens business relationships.

7. What is the demand of corporate gifting?

Demand for corporate gifting is rising, with the global market growing at a CAGR of 9.6%. More businesses are investing in personalized, high-utility gifts to improve client relationships and employee engagement.

8. Corporate gifting industry statistics

• According to market research, the global corporate gifting industry is estimated to be in the hundreds of billions—generally around $300–$600 billion by the early 2030s—with an annual compound growth rate of about 8%.
• In North America, typical corporate gift budgets vary widely, often ranging from $75 to $200 per recipient, depending on the industry and purpose of the gift.

9. Why corporate gifting is important

Corporate gifting isn't just a nice gesture—it drives measurable business results. The right gift can strengthen relationships, build loyalty, and keep your brand top of mind.

Here's why corporate gifting is important:

• 80% of recipients feel more valued after receiving a corporate gift.
  
• 60% are more likely to do business again with the giver.
  
• 70% of companies see stronger client relationships.
  
• 57% report higher customer retention rates.
  
• 80% say personalization increases gift impact and ROI.

10. Corporate gifting market share

The US holds over 40% of the corporate gifting market, making it the largest globally, followed by Canada and Europe. Growth is driven by rising demand for personalized products, eco-friendly gifts, and tech-enabled merchandise that offer both practicality and brand impact.

11. What is the budget for corporate gifting?

On average, companies allocate $75–$200 per recipient for corporate gifts, with premium brands and personalization often pushing budgets higher. Annual spend depends on business size, client value, and gifting frequency.

12. Does corporate gift giving produce the desired outcome?

Yes. Research shows 80% of recipients feel more valued after receiving a corporate gift, and 60% are more likely to do business again. Quality, personalization, and relevance are key to achieving ROI.

13. Corporate gifting market report

The corporate gifting market is expanding rapidly, fueled by sustainability, personalization, and experience-based products.

Here are key 2025 insights:

• Global corporate gifting market value: $919.94 billion in 2025
  
• Tech, retail, and service industries account for over 60% of total spend
  
• 70% of buyers prefer sustainable gifts
  
• 65% demand personalized or experience-based products

14. Corporate gifting market trends

The corporate gifting landscape is moving toward sustainability, technology, and personalization. Here are the key stats shaping 2025 trends:

• 70% of corporate buyers prefer eco-friendly gifts
  
• 65% seek tech-integrated or smart products
  
• 80% believe hyper-personalization increases gift impact
  
• On-demand gifting platforms have grown by 40% in the last two years
  
• 75% of businesses focus on gifts that combine practical value with emotional connection

15. What is the future of corporate gifting?

Over the next decade, corporate gifting will become more digital, sustainable and personal than ever before. Here are the key statistics shaping its future:

• 80% of businesses plan to increase spending on personalized gifts by 2030
  
• 70% aim to shift primarily to sustainable merchandise within five years
  
• 65% will use AI-driven product recommendations by 2028
  
• 60% expect digital gifting platforms to replace traditional ordering methods
  
• The market is projected to grow at over 8.28% CAGR through 2033

16. How big is global corporate gifting industry?

The global corporate gifting industry is valued at $919.94 billion in 2025 and is projected to grow at over 8.28% CAGR through 2033.

17. Corporate gifting data

Corporate gifting data shows that 70% of businesses see improved client relationships, 57% report higher retention, and 80% believe personalization boosts impact. The right gift strategy directly influences brand recall and loyalty.

REFERENCES

https://www.ppai.org/

https://asicentral.com/

https://www.researchandmarkets.com/

https://www.globenewswire.com/

https://www.cognitivemarketresearch.com/

https://www.thebusinessresearchcompany.com/